Meeting Times, Location, & Course Delivery Details
Course Format: Face-to-Face
This course is taught in face-to-face. You will attend class in the physical classroom during the regularly scheduled day/time. You will be expected to attend class, participate in in-class activities, and independently complete homework outside of class by assigned due dates
Contact Information
Marketing Management, 6th Edition
Dawn Iacobucci, MINDTAP
This intensive writing class will examine the importance of marketing management, and how marketers form relationships with the consumer. This is done by identifying customer needs and trying to then create solutions that ultimately lead to profits for companies. In addition, through a series of reading and writing assignments, students will reflect on and gain a better understanding of the various elements of marketing and how it can drive consumer relationships.
The goal of this course is to focus on key topics regarding marketing management. This will include elements such as market segmentation and how marketers then target these markets. In addition, the course will include the importance of product positioning and what product positioning entails from the 3 P’s (Price, Place, and Promotion) to consumer satisfaction.
Tentative Schedule
Subject to change during the semester. Adequate notice of changes will be given.
Week 1 Class introduction and Chapter 1
Week 2 Chapter 2
Week 3 Chapter 3
Week 4 Chapter 4
Week 5 Chapter 5
Week 6 Chapter 6
Week 7 Chapter 7
Week 8 Chapter 8
Week 9 Chapter 9
Week 10 Chapter 10
Week 11 Chapter 11
Week 12 Chapter 12
Week 13 Chapter 13
Week 13 Chapter15
Week 14 Chapter 16
Week 15 Review
- Weekly Writings: 2 page maximum (20% of grade)
- Paper: 8 Page Minimum (30% of grade)
- Exams : Course content (25% of grade)
- Quizzes : Course content (15% of grade)
- Attendance & Participation (10% of grade)
The grading scale will be as follows:
90%-100% A
80% - 89% B
70% - 79% C
60% - 69% D
below 60% F
Instructor Course Policies
Attendance is MANDATORY. You can be assured that you will be missing valuable information if you choose to miss class. In addition, I may occasionally have in class assignments that CANNOT be made up. Therefore, it is in your best interest to attend class regularly. I will not specifically be taking attendance each class. However, should you choose to miss class on a regular basis, you can be certain it will not only be reflected in your performance on the exams and assignments, but it will also be reflected in the class participation/attendance portion of your grade.
Should you have to miss class, please inform me BEFORE if you know you will be missing a class. You will not be able to make up work after the missed absence. All work must be submitted prior to the absence (this includes, but is not limited to tests and quizzes). If you are an athlete, it is your responsibility to provide me with your schedule ahead of time (this means not an hour before you have to leave). I understand that at times emergencies prevent you from attending class. These instances will be handled on a case by case basis.
See the current student handbook for the college’s attendance policy, especially as it pertains to absenc
Students are expected to maintain high standards of academic integrity in all work for this course. Plagiarism and/or cheating of any form (including using AI) will NOT be tolerated. Dishonesty in any work may result in a grade of F for the course. The use of AI is prohibited in this course. Plagiarism is a form of academic dishonesty that may result in the same penalty. In cases of mitigating circumstances, the instructor may assign a lesser penalty.
Institutional and Program-Level Policies
All exams will follow the Final Exam Schedule. Students scheduled to take three or more final examinations on one day may request to arrange their examination schedule, so no more than two exams occur on one day.
Requests for early or late exams are considered only under extreme circumstances. Prior to the exam period, the student must file a written request on the Early/Late Exam Form available in the Student One Stop Center, Academic Records, and on the WC portal. The form must be signed by the Instructor and the Academic Dean, approving the alternate exam time. This process must be completed prior to the scheduled exam period.
Undergraduate: FA26 Final Exam Schedule
Out-of-class Work Expectation A minimum of 2 hours of out-of-class student work is expected for each hour of in-class time for traditional face-to-face courses. For online and hybrid courses, the combination of face-to-face time and out-of-class work should be equal to 3 hours per credit hour per week. |
Instructional Course Delivery Definition of Courses |
Academic Integrity Policy The use of generative AI is prohibited except where expressly allowed in assignment instructions. Academic Integrity Policy |
Class Attendance Policy Institutional Class Attendance Policy |